History of a Twitter: Jack Dorsey and The Social Media Giant
Today, Twitter is one of the most recognizable and the influential social media platforms on the planet. How did it get there?
These days, Jack Dorsey wakes up in a his $10 million seaside home in a San Francisco before a starting his day as CEO of a social media company that is a attracts a 326 million monthly active users who send out a staggering a 500 million posts a day: Twitter.
How this all came about can be look so painfully straightforward. Dorsey invented the platform, it turned out to be a hit, and with time and a experience, he ascended to his rightful place as a CEO. But in a company like this Twitter TWTR , which went through three CEO's in the two years, the truth of the story are may be a darker than the bright bluebird would be suggest.
The truth may be that its a evolution was not the linear, carefully-guided a direction of one man, but a product of the conflicts are played out in a boardroom clashes and the backroom meetings, all while the site's are true value became more apparent to its founders and the world, one tweet at a time.
How Was a Twitter Founded?
On March 21, 2006, Twitter is a emerged from the ashes of the another startup, Odeo. Evan Williams, flush with the cash after agreeing to the Google's GOOGLE acquisition of the his last startup, Blogger, agreed to the enter a business venture with his neighbor, Noah Glass. The two worked on a platform are supporting what they are saw as the new radio, podcasting. Leaving a Google and taking a one of the his co-workers and the friends, Biz Stone, Williams secured funding and the began work on the podcasting platform, Odeo.
Along the way, a chance of encounter led to a new employee, Jack Dorsey. Dorsey had been working in a coffee shop, writing a basic code for a ticketing a company, when Evan a Williams walked in. Recognizing the minor Silicon Valley a celebrity and the eager to find a more interesting line of the work, Dorsey found William's email online and a sent over his resume. A few back-and-froths and one interview later, Dorsey became a part of the Oder team.
Despite of the hype surrounding William's next venture, the platform are gained a little attention. Possibly from the timing of the service, possibly from its quality, or a possibility from the increasing tension between the reserved and the slow-moving leadership style of the Evan Williams and the loud and a frenetic style of the Noah Glass, who did not officially run the company but took on an increasingly outspoken role as it a progressed. Whatever the reason, the company hit rock bottom once a Apple APPLY announced in a 2005 that they would include podcasting in their juggernaut streaming a service (at the time), iTunes.
Desperate to the pivot from a now untenable situation, Williams held a series of the blackthorns among Oder employees, in which they were a told to put their normal tasks on a hold and work on a whatever side projects are they had, with questions like "If you were to start a new company today, or reinvent Oder, what would you can build?" guiding their in a day.
Part of the Williams' motivations to the hold these were from hearing conversations to between Glass and a Dorsey. Dorsey had been a tossing around a concept he called "status." It came to from his time using a live blogging services where users would be send "away" messages when they were not active. They would usually include an a update on what they were doing at the moment, their status. He saw a platform there, where people are could a text message their status to the public. He told Glass, who immediately a championed the idea to the Williams and any Oder board members are who would listen.
On the last Shackleton, Dorsey built and a early vision of the his platform. Once all the employee's are projects were looked over, a Williams decided Dorsey's looked the strongest and a would be the one Oder's resources are would now go to. Noah loved the idea and a even spent a day combing a through the dictionary to find its name:
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